Kenya Airways will conclude its sponsorship deal with national rugby Sevens team at the end this month. The airline has been the title ...
Kenya Airways will conclude its sponsorship deal with national rugby Sevens team at the end this month.
The airline has been the title sponsor since 2010 and has so far spend over Sh900 million in cash.
Kenya Airways were given an alternative of taking the back of the shirt with betting firm, SportPesa coming on board as title sponsors and taking the front but the airline declined.
The SportPesa sponsorship is worth Sh90 million a year for the shirt for the next 5 years.
Kenya Airways managing director Mbuvi Ngunze, said the airline entered into the partnership to grow the game and support the players—a move which has achieved, considering the recent performance of the team.
“Rugby Sevens has become a popular sport, making it a major platform not just for marketing Kenya as a destination for sports tourism but also supporting Kenya to maintain a higher profile in the country and abroad”said Nguze via the star
KRU chairman, Richard Omwela praised the efforts of the airline for the past six seasons.
During their tenure as title sponsors, Kenya Airways saw the team achieve two finalist positions in the series in Wellington in 2013 and a series high of 99 points in the 2012-2013 season; finishing in the fifth place globally.
The team won their maiden tournament in the Singapore in April 2016, qualified for the Olympics and Collins Injera was named the world’s leading try scorer during the partnership.
